Every winter, in Anaheim California, the National Association of Music Merchants (NAMM) hosts a mammoth industry-only trade show. For many music merchants, buyers, dealers and players it is THE place to be for 4 days!
This not-for-profit association defines its mission as strengthening the $17 billion music products industry, and promoting the pleasures and benefits of making music.
NAMM is comprised of an estimated 9000 Member companies in over 87 countries around the world.
From January 24-17 2013, Namm hosted its 111th annual Winter NAMM, bringing together over 93 000 registrants – retailers, manufacturers, designers, artists, and buyers from 94 countries.
There were some noticeable differences from last year, namely the registration/badge pick-up and identification check points. Because badge pickup was handled by adjacent hotels, the main lobby in the Convention Center had adequate space to house some exhibitors, thereby expanding the show’s footprint right to Center’s exterior walls.
Security checks were performed before crossing the threshold to enter the Centre, as opposed to past years where badges were checked at the entrances to the halls, which caused congestion and inefficiencies moving from hall to hall. This year’s arrangement proved to be a good one as entry was fluid and movement throughout the building far more aqueous.
Despite the teeming crowds, the facility remained clean and orderly and buzzing with activity.
NAMM reported that for this show, the number of Buyers attending the show grew 4% over last year, which is a hopeful indicator of the state of the industry as a whole. Down by 16% were the Guest badges – a welcome drop in numbers by all of us who go to NAMM to do business!!!
If trying to decide how to best use your short 4-day time window during the show hours wasn’t hard enough, when the convention doors close each evening, a whole new set of decisions has to be made as ubiquitous shows featuring “must-see” artists seem to pop up everywhere, from beautiful stages set up in some of the partnered hotels to favorite clubs that litter Sunset Strip in the neighboring City of Angels.
To see the streets flooded with music enthusiasts and people working in the industry as the doors close each night is a welcoming sign that despite the many changes that have rocked the industry in recent years, music and the industry that supplies and promotes it, is still very much alive and impassioned.
Already looking forward to NAMM 2014, January 23-26th.
Here are a few of the videos from NAMM 2013:
Here are some of the Photos From NAMM 2013:
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