In 2007, I had the great fortune to attend, and work an exhibitor’s booth at the London Guitar Show. Working all 4 days of the show meant having the chance to do some serious investigation of players and gear. One of the most vivid memories, is of the ringlet haired Belgian guitarist named Wim Roelants rocking a gorgeous orange striped guitar. I discovered that it was a French made guitar, from luthier Michel Lag who had started getting into larger production numbers by that time. I promised myself to investigate further when back in North America, but actually discovered there was at that time little representation of the brand on our side of the pond.
Fast forward to the summer of 2011. Via Facebook, I received a request from the amazing French shredder Stephan Forte that he was looking for contacts in North America to try and arrange some gigs to help promote his upcoming solo record. Stephan sent us a promo copy of his CD and we fell in love with his playing, his music and the gorgeous 7-string guitar he used almost exclusively to record that disk.
It is a Lag Signature model that Stephan uses and endorses. Subsequent meetings with Stephan in Amsterdam at the Jason Becker Benefit Concert and at Winter NAMM 2012 afforded us the opportunity to see, handle and play this magnificent instrument. Additionally, we were able to check out the complete Lag acoustic guitar series, which had a very high profile at NAMM with endorsees Richie Kotzen and Gus G demonstrating the product. I decided I really wanted to interview Michel Lag, founder but everyone was so busy at NAMM that the opportunity never arose.
Fast forward again to may 2012. Michel Lag posts on Facebook that he will be attending the 2012 MIAC show in Toronto. Founded in 1972, The Music Industries Association of Canada (MIAC) is a national, not-for-profit trade association that represents retailers, manufacturers and distributors of music products. The association also represents those providing technologies and services to the event, entertainment, and communication industries across Canada, and the Globe. MIAC SHOW
Hasty arrangements were made to meet and interview Michel at the Lag booth. Since forming a partnership with Korg USA prior to NAMM 2011, Lag is pushing slowly and surely into the North American market first with the acoustic guitar line and at summer NAMM 2012 in Nashville, the introduction, with Stephan Forte’s help, of the complete electric guitar line. Lag is a fine brand that is going places and we are proud to present our interview with Michel Lag, master luthier and founder of Lag Guitars, enjoy.